Marketing mix and relationships

Marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." Your offer is controlled by the following variables often referred to as the four Ps in marketing
However, sometimes people can be included as well. So we have

• Product: Adidas Superstar, outdoor sneakers for men
• Place: Any Adidas store/shop
• Price: 40euros not so much expensive
• Promotion: Advertising in the press, on TV,radio, using direct mailshots, via internet, through PR
• People: Producers, wholesalers, retailers, customers..

By using variations of these five components you have the ability to reach multiple consumers within your target market.
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.

CRM
CRM stands for Customer Relationship Management. According to Gartner Group, CRM is “a business strategy aimed at making intelligent use of customer data, to create, develop and maintain profitable relationships with customers.” Consequently, a CRM approach demands that all of an enterprise’s customer-facing departments – Sales, Marketing, Customer Service, etc. – work in concert towards a shared vision of the customer so as to increase sales and enhance customer loyalty. In short, raise the company’s competitiveness.
Whatever the economic cycle, the critical goals for your business are the same – increase sales revenues and turnover, improve productivity and profitability, gain greater insight into customer needs and market opportunities, and build a more controllable, transparent organisation. These objectives need to be pursued within a sustainable framework that does not require excessive investment and which will not disrupt the daily operation of your business.
While there is no “magic bullet” to achieve these goals, there is a proven, pragmatic and manageable solution you can adopt immediately – putting CRM at the centre of your organisation with Selligent as your chosen partner. Our experience with over 75,000 users of our application worldwide has demonstrated that CRM does improve business performance within tightly controlled budgetary and time constraints.
Higher customer satisfaction and loyalty
Competitor activity is constantly eroding your customer base, leading to a need to replace lost customers with new sales. If the customers you most want to keep are the ones you are most at risk of losing – ie, the most profitable and most growable – the future of your business is in jeopardy. But increasing the satisfaction of those key customer groups will improve their loyalty, meaning you keep valuable customers for longer. That gives your business a much brighter future.
Improved sales performance
Sales are the lifeblood of your company. But forecasting and managing the sales process can be difficult. Typically, there is a lack of information about the sales pipeline, it is hard to predict the potential of customers, and tracking leads through to sales is often difficult. CRM introduces processes and technologies that dramatically increase the productivity of your sales force, making their work easier and more rewarding and giving your company more control.
Better access to customer information
The heart of CRM is about recognising who has bought from you, what they have purchased, how they choose to do business with you (i.e. choice of channel), and how much they might buy from you in the future, then using this knowledge to support business performance improvements. Selligent provides heightened access to a consolidated view of your customers without the need for lengthy and expensive data conditioning. Business intelligence and analytical tools then give you the power to understand the dynamics of your customer base.
The result of adopting CRM is to become a high-performance company that is better equipped to meet the challenges of dynamic marketplaces. Through clearer processes and management controls, you can ensure that resources are deployed where they will have the maximum effect. That means retaining the right customers for longer, achieving the full range of potential sales and depth of profitability from customer relationships, and increasing the productivity of your sales, marketing and customer service staff.

Adidas has a good relationship with their customers, they have some kinds of insurance for their products, customers can have their shoes,sneakers or other stuff fixed in couple of months. They also have good customers' service. I have bought some Adidas sneakers at Sello or Stockman and they have kept some information about me, they try to understand my needs, receive my feedbacks. Through getting good relationships with customers, Adidas have been successively renew their designs,up the models to date to meet customers' demand and also compete with other competitors.

One competitive tool..customer!!!

How to have profit from doing business?..It is always a big question for entrepreneurs. Having profits it means that customers like you,like your way of doing business, they satisfy with your products or your services. That supposition leads to the issue about how important the customer service is.Finding new customers is much more expensive than retaining existing ones. Customer service is more than just keeping customers happy. It's about revenue, because a lost customer means lost revenue and an unhappy customer can damage your reputation.

Some aspects of effective customer service are:

Knowing your customers’ needs

Identifying your key service activities

Delivering superior service

Follow up

In a competitive marketplace it makes sense to aim to provide superior service. Customers base their purchasing decisions on the service they receive, not just price, quality and availability.

Build superior customer service into your business:

Incorporate customer service strategies into your business and marketing plan.

Develop a business vision that reflects your commitment to good customer service and let your customers know about it.

Make sure everyone involved in your business shares your commitment.

Customer service check:

Do you tend to over-promise and under-deliver?

Are there opportunities to improve your service?

Do you know if your customers value your customer service initiatives?

Do you have systems in place to deal with unhappy customers?

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.

Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

If you’re a good salesperson, you can sell anything to anyone once. But it will be your approach to customer service that determines whether or not you’ll ever be able to sell that person anything else. The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would like to pursue.

Internal marketing

Internal marketing focuses on acquiring and retaining customer-oriented employees. The happiness of employees and the working environment is very essential.It is an important 'implementation' tool. It aids communication and helps us to overcome any resistance to change. It informs, ands involves all staff in new initiatives and strategies. It is simple to construct, especially if you are familiar with traditional principles of marketing. If employees work in good conditon,are treated well,they will feel happy and they will understand that they are the part of the company. They will be more motivated and will devote the best efforts to help the firm achieve the business goal. The manager of a firm should create some incentives to the worker by increasing salaries for long time workers, rewarding scholarships for workers’children..

Nicely available!!!!

Marketing channel:
group of individuals and organizations that direct the flow of products from producers to customers.
Direct selling: directly from the shop,store. Furthermore, selling by ordering on the phone,online shopping via internet.
Agents: Sells on behalf of the producer to wholesalers.
Wholsalers: Sells products to retailers.
Retailers: Sells products to the customers.

Direct selling is used so that people can buy products directly from the manufacturers by shopping online. Besides that, Adidas has numerous agents and retailers over many countries around the world. That enhances the availability of their product significantly. E-commerce, internet “stores”, are used but direct marketing, such as marketing via mail, email, phone is not.
When new arrivals are ready to be brought to customers, they go into the mass production. From there the distributors advertise the new products to whole countries around the world. A marketing campagin is made and people know about the new arrivals. And then the new ones are sold to the retailers or stores from where the we buy them.
Attaining market share is important to Adidas. In order to maximize their market share, Adidas has placed a great importance in developing their branding/ marketing strategies on the net through web appearance and user friendly functionalities. The analysis below represents the web site positioning map which identifies some of the key performance criterion in determining the web site positioning strategy for Adidas. The upper right quadrant indicates a high rating in both web site appearance and user friendly functionalities. While the lower left quadrant indicates both a low web site appearance and user friendly functionalities. Adidas web site is quite favourable in user friendly functionalities while lagging on overall in web site appearance.

Nike and Adidas have adopted a merchant model which encompassed three pillars of their e-commerce strategy: pure-play e-tailer, bricks and clicks, and their online store. The main purposes of acquiring relationships with pure-play e-tailers is to promote and market products; focus on the content to create new exposure and; gather, gain and transfer market knowledge to their business counterparts. Nike has landed a deal with Fogdog Sports which will sell their entire Nike product line on its web site. Adidas signed an agreement with SportsLine.com and Sports.com. The benefits of building relationships with these pure-play e-tailers are to provide global reach and coverage. Fogdog.com, Sports.com, and SportsLine.com have the initial coverage in the US, UK and eventually in Asia. Nike and Adidas will also operate their traditional bricks and mortar establishments, while selling their specialty products on their e-commerce web sites. This business model is referred to as "bricks and clicks." The primary goals of operating a bricks and click site is to increase sales, reduce cost, increase market reach, applying competitive pressure, promoting new products, improving customer service, and progress in addressing user concerns. Additionally, Nike and Adidas have included an affiliate link which allows consumers in varies regions to locate affiliated store locations such as Foot Locker and Champs.
Adidas's approach to e-commerce was that of a follower since Nike was first. As a result, Adidas relentlessly pursued innovation and refreshing content to differentiate itself from Nike. Adidas also realized that in order to be successful it has to be fully committed to this initiative. That's why it included adidas.com as part of its three pillar strategy along with pure play e-tailers, bricks and clicks. The final result is a web site that successfully portrays Adidas's product portfolio in an interactive and informational manner. The e-commerce presence required Adidas to adjust internally to be able to fully support and commit to this initiative. With Nike being first to the punch there was no room for mistakes and experiments. The final product had to be attractive and able to compete. Also, just like Nike, Adidas had to consider the channel conflicts adidas.com created.

External accessibility:
Whenever coming to the decision of setting new store, or branch, Adidas has to make a research about the surrounding area..to find the best place for opening. There are a variety of Adidas shops in many countries. We can easily meet one Adidas shop at shopping mall, shopping centre, entertainment area..living in Finland,. You can buy them in Citymarket,Stockman, Prisma, Anttila, Tarjoustalo, Verkkokauppa, Sello and many other stores. One special point which help you realise Adidas shop very quickly is that each of Adidas shops has the panel with three white lines and three stages as a symbol.Opening hours and parking facilities may depend on the specific place and authority there.
Internal accessibility:
Adidas has a wide range of products from ones for children,teens to adults,athletes or for various purpose like working, fashion,out going,hiking,running, playing soccer,tennis..Any Adidas shop is in good product displaying way. They have big image of famous athletes with Adidas stuffs, they also have a brochure, magazines delivered for the customers and well-trained staffs who are always willing to help customers if neccessary.

Cost factors

Whenever one entrepreneur does a business, his or her final goal is having benefit. No one wants his business go bankrupt. Because of various competitiors in the market, entrepreneurs should have put a competitive price to their products. So quite often, one pricing decision can be decided after many rigorous research and discussion. The best price is always the one that provides you with the most long-term profits. Price in terms of value rather than cost. Cost-plus pricing is worst choice. When you start pricing more intelligently, you will have a real advantage over most of your competitors. There are severals factors that has affected the pricing desicion of a company, for example Adidas. The primary concern they have to notice first is the cost of production. As you can know, nearly all lines of manufacturing of Adidas are automatic and for each month they have to pay for a fee for taking care of machines.
For each segment of customer, Adidas has their suitable products and price also. They have different level of product's price. With normal shoes , sneakers or shoes for working class, price is very acceptable. Contrary, sneakers for sport ålayers are much more expensive. You can not sell one pair of sneakers for a little child or adult for 1 or 200euros like the one for pro players.
Another aspect the producers have to take into concern is competition. Your competitors are smart and flexible enough to have some adjustment in their products.
In my character's situation, he wanted to buy an outdoor pair of sneakers. Due to his purpose, the sneakers should has nice appearance, up to date not so obsolete and acceptable price.

Shoes of Adidas are suitable for several different kinds of customers. There are snearkers with high price and also ones with lower price. They combine competition-based pricing with marketing-oriented pricing together. They know that Nike,Puma or other sneakers brand name would try to gain a benefit from lowering pirce fo suiting to customers' pockets.

Hit

Product adoption

1. Awareness stage: Due to a private demand of having a new pair of sneakers, he started to find out the information about shoes stores such as Adidas, Nike, Puma,..
2. Interest stage: He began to be interested in products of Adidas, he was impressed by the fashionable styles of Adidas sneakers. He not only went online and accessed Adidas's website but he also read sport magazine, newspaper for getting more info about Adidas sneakers. He got lots of pictures of sneakers, concerning the sneakers' features,its durability,comfort, its uses and also the price. The one he would like to buy must be the nice one with acceptable price.
3. Evaluation stage: He went to the nearest Adidas store and asked for the one he had selected on the website before. He assessed its features last time.
4. Trial stage: He tried the one he had chosen,tested it for the first time.
5. Adoption stage: Finally, he decided to buy that pair of sneakers and till now he has been using it for 4 months. He's quite satisfied with his decision.

Promotional mix
Adidas is considered to be very focused on advertising image of products through medias and publicity. They had their own marketing campaign,using images of various well-known sport players. People are so familiar with some sports players' face such as some soccers' players like Cristiano Ronaldo, Beckham, Kaka',..Adidas are also a sponsor of many events or particular organizations,sport clubs. Besides that, Adidas is successively opening several new branches or stores all over many countries. They widen their sales market and customer type as well. Not only do they keep their attention to teens or young adults, but they also focused on other markets.

Doing marketing communication efforts to get customers' attention. It is very sensitive because customers' decisions are easily affected by their satisfing view of products. Adidas usually update the pictures of shoes for their customers. They just try to be a persuasive brand of shoes. Furthermore, Adidas staff are also very friendly and helpfull. Adidas is very keen on training their staff. When he( the guy who want to buy new shoes) was on the process of choosing and buying new sneakers, he was very influenced by nice and cool pics on Adidas's website. He also got some good feeaback from previous customers of Adidas.

Pro plus brand and marketing

Three levels of the Adidas shoes.

Core product: a level of product that provides the perceived or real core benefit or service.

Adidas designs and offers to the customer over 600 different models of sport shoes and about 1,500 samples of clothing, uniforms, athletics sports. In fact, sports shoes is still the first priority.

Actual product: a composite of the features and capabilities offered in a product, quality and durability, design and product styling, packaging and brand name.

All products of Adidas are well-known worldwidely. Customer trust the quality and durability of any Adidas shoes or other accessories. For instance, there are lots of athletes or sport players consider Adidas as the first choice whenever they want to buy new shoes or equipments. In addition, the distribution and sale of Adidas is classified into 5 Regions across the World: Europe, Africa, North America, Asia / Pacific and Latin America. Today, Adidas is the largest provider of European shoes, socks and sports clothing.

Augmented product: support aspects of a product including customer service, warranty, delivery and credit, personnel, installation and after-sales support.

Recently, there are more than 3,000 employees working in two centers of Adidas, at HQ in Herzogenaurach (Germany) and in Portland, Oregon (USA). Adidas-Salomon AG has about 13,000 employees worldwide. A team of designers and developers and product experts on the technology and materials to conduct research in Portland and at the second technology center of Adidas in Scheinfeld near Nuremberg.
Not only is the name Adidas well-known but Adidas logo with 3 scratch parallel simple has also become the symbol of a famous sports brand with the highest level. The Adidas products are now sold in 160 countries in the world.

Product line: the main product of Adidas is shoes. Adidas offers various kinds of shoes depending on different sports such as basketball shoes, soccer shoes, tennis shoes, cycling shoes..or for daily activities like outdoor shoes.
Many teens and young adults around the world highly appreciate Adidas shoes and they really love the designs of Adidas.
Product mix: besides the primary products which are shoes, Adidas also offer the customers shocks, hats, balls, watches, glasses and other accessories.

Adidas products are now at the growth stage because they achieve the worldwide reputation, they have high sales and gain lots of profits,

Adidas have been building the good image and done well brading activities. Their brand name is now well-known over the world from Asia to Europe, America..Not only do they focus on shoes, but they also produce other sport accessories. They use some famous sports players’ image to advertise for their product and widening their brand name. Adidas now open franchises around the world and trying to obtain the biggesr share in their business market. Products of Adidas are suitable for any classes of society.

Koobinaldo..Kop

Targeting strategy

The product:
Outdoor shoes: Adidas Superstar 1 Geo
He belongs to the young man customers who want shoes for going out with friends, walking to school, to work..The product’s attributes are good looking, fashionable, comfortable, highly endurable. His product belongs to the outdoor shoes.






Segmentation Variables
Consumer Markets
Demographics
Age group: young adults
Gender: Male
Education level: Bachelor, well-educated
Income: < €1000
Occupation: Student
Social class: working class.
Marital status: single
Geographics
Location: Helsinki
International student
Climate: 4 seasons..

Adidas also have shoes for children..they divide their products into 2 biggest segments..one for women, the other for men..
In each segment..it means that with shoes for men, they have many kinds of shoes based on the purpose of the customers.
Basketball shoes, running shoes, cycling shoes, tennis shoes, outlet shoes..
Furthermore, Adidas also has jackets and vests, shirts, shorts, shocks, glasses, watch…

Adidas applies the Differentitated Strategy.
Differentiated Strategy is a strategy which a business directs its marketing efforts towards two or more market segments by developing a marketing mix for each.
The primary customers of Adidas are athletes and young teens, adults. However, they also offer products for children, old adults, coaches..Their products are vast and sufficient for any types of customers.

Being a customer

Sunil bought adidas superstar sneakers.

Psychological influences:
He know many famous brands of sneaker like Adidas, Nike, Puma, Converse, Ecko, Diesel…etc. There are so many alternatives it means that there are varieties of products such as basketball shoes, running shoes, soccer shoes, cycling shoes, tennis shoes, wrestling shoes, outdoor shoes..At first, he has some difficulties of choosing the right one for him..Models of Nike, Adidas or Puma are very very fashionable. He asks his friends for getting some advice and surf the main website of each brand name. Information about the shoes is obviously sufficient.
Setting some priorities for choosing the fit one..his purpose is to choose the outdoor sneakers. Having an overview of the sneakers’ images and theirs attributes. He is an active guy, and also open minded,fashionable. He want to have well-designed sneakers, high endurability and acceptable price.

Social influences:
He is the youngest son in his family, there are 2 brothers and 1 sister living with him. He has been studying in Finland for 2 years.

Personal influences:
Demographic factors:
20 years old now
Born in Nepal-still at Bachelor Stage
Main job: studying in SLK; Part-time job:cleaning job at Tapiola.
Situational factors:
He is in good financial condition, well-informed about various shoes brands and shoes style as well.
Level of involvement:
He is very attracted by Adidas shoes'designs. However, the difficulty grew up that it was hard for him to buy the fittest one. Spending more than over 2 weeks on searching and selecting the product.

Process of buying decision
1. Problem recognition
His recent sneakers were so old and he wanted to have a new one. Furthermore, summer was coming nearly and some summer vacation plans had been planned. He was now on start to search for a right couple of sneakers.
2. Information search
Product needed: Outdoor sneakers/shoes..
Brainstorming about the need of product,the criterias to choose the shoes as well.
Catch up some images of shoes from different shoes brands like Adidas, Nike, Puma,..Superstar 1 Energy, AdiZero Boston, Porsche Design S2 Grid, AdiNova In, Predator Absolion, Nike Air Jordan 09, Nike Zoom Kobe, Nike Cortez iD, Nike Air Force, LeBron Zoom Soldier,…
Searching by using internet, through advertisment on newspapers, magazines.
3. Evaluation of alternatives
Comparing the prices among a variety of sneakers/shoes.
Receiving lots of advice from friends.
Decided to choose Adidas store to buy a product..searching for the new arrivals first because he wanted to be the pioneer...
Finally, he picked one model for him..Adidas Superstar 1 Geo.
4. Purchase
He rigorously kept his eyes on the selected sneakers.
And then, evaluated its comfort and design..
5. Post-purchase evaluation
He was the first-time customer of that Adidas sneakers store.
Satisfactory with the quality of the sneakers after 1 month using.That shoes was up to date, acceptable price, well-desgined, high endurability, comfort and very easy to fit with his clothes.
Became a repetitive customer of Adidas store.

Men’s Superstar 1 Geo.

Company and marketing environment

Adidas

During many years, the two largest groups of sports clothing and accessories worldwidely Nike and Adidas have competed together severely to achieve the No.1 provider. Nike still remains the No. 1 world, however, since Herbert Hainer became a Chairman of Adidas Inc, a change seems only a matter of time.

Adidas was founded by Adof Dassler since 1920 but the name and the global brand Adidas just have appeared from 1948. Adidas Group produces and supplies almost all products related to sport with many factories located in many different countries.

Annually, Adidas designs and launches to the customer over 600 different models of sport shoes and about 1,500 samples of clothing, uniforms, athletics sports. In fact, sports shoes is still the first priority. In 2004, Adidas reached the production and consumption peak at 110 million pairs sport shoes of all kinds.

Not only is the name Adidas well-known but Adidas logo with 3 scratch parallel simple has also become the symbol of a famous sports brand with the highest level. The Adidas products are now sold in 160 countries in the world.

Competitive structure of Adidas is clealy seen as monopolistic competition..Adidas ambition is to be the world largest sport shoes and equipment all over the world. And now its biggest competitor is Nike.

About the competition role of Adidas:

• The market leader:
• .The innovative leader of marketing
• .Have highly valued brands, good image.
• .Not be obsolete.

Competitive advantages:

Wide range of products..well-designed models..good quality. Using multi segmentation strategy..from children to adults are not so hard to choose the fit one for them.

Macro marketing environment:

Brand name Adidas used to be a No. 1 world sport brand more than two decades. But in the 80^th decade , it was for Nike. Since then the competition in the market between Adidas and Nike is like the war of two love rivals…very severe.
Both seek to bring new technology, improve quality to increase the price, Herbert Hainer has simultaneously sought to reduce cost. Government, business management distribution was reformed by Herbert Hainer to be more effective. He also strongly implemented reformation with the slogan: better, faster and easier.

Production systems and storage with high costs in Europe have been significantly streamlined to reduce costs. Many new partners has been found, many production facilities in Asia and Latin America have been established or expanded in size. Even number of members of the group's leaders are also restructured.
In 2002, the first year under the management of President Herbert Hainer, Adidas achieved the best business results in the history of corporations. Sales increased to 6.5 billion Euro. Profit increased 10% compared with the highly considered results of the previous year.

Adidas plans to transfer a part of the factory sport shoes from China to countries with lower skills, including Cambodia, Laos and Vietnam. According to the Manager Board of Adidas, 50% sport shoes of its brand are manufactured in China. Adidas have also opened thousands of shops sport shoes in this country. However, increased cost to the employees to nearly 20% in first six months in 2008 in cities in China, Adidas must think of the direction of moving their factories to countries with cheaper labor cost than .
Recently, Adidas has inaugurated factory production of the first sport in India. And production strategy led to this, Cambodia, Laos and Vietnam is becoming the first choice for investment workshops instead of the Adidas factory in China.
In addition, there is a probability of establishing the production line of Adidas products in the former Soviet Union and Eastern Europe.

Recently, there are more than 3,000 employees working in two centers of Adidas, at HQ in Herzogenaurach (Germany) and in Portland, Oregon (USA). Adidas-Salomon AG has about 13,000 employees worldwide. A team of designers and developers and product experts on the technology and materials to conduct research in Portland and at the second technology center of Adidas in Scheinfeld near Nuremberg.

Micro marketing environment:

Each season Adidas turn out the market about 600 types of sports shoes and other goods brought in 1500 embroidery decorating different Adidas. In 1999 Adidas sold over 80 million pair of shoes and more than 150 million shoes clothing hat and tool around the world. Products such as shoes sport socks, uniforms, equipment and all kinds of bags such as soccer and now is sold on 160 countries. About 100 branch companies, joint venture and license points ensure represents Adidas products worldwide. The distribution and sale of Adidas is classified into 5 Regions across the World: Europe, Africa, North America, Asia / Pacific and Latin America. Today, Adidas is the largest provider of European shoes, socks and sports clothing.

1.Try to create the unique products of shape and quality.

Adidas focused on building a laboratory of technique and new materials in order to constantly improve, enhance the quality of product and create attractive designs as well. Manufactures have successfully implemented some significant breakthrough by using shark-skins for the interior part of shoes and kangaroo-skins for the exterior part. They always put new improvements in the production to bring the convenience to all athletes

2. Of consumption, manufacturers have combined smartly product consumption and advocacy advertising.

Adidas has paid great attention to the sporting events internationally. At the Sport International in Montréal (Canada), they have announced a news very attractive: 82.8% of the athletes won medals used clothing and sports equipment manufactured by Adidas. And after that, sales of Adidas have reached one billion U.S. dollars.

Adidas has spent 80% of the total advertising costs for the type of live ads, ads by athletes performances, and only 20% for media advertising..on television, radio.

To maintain the position achieved on the international market, Adidas has a variety of products, not only produce sport shoes, but also produce clothes, all football, soccer and tennis rackets and various kinds of bags for the athletes.

Koobinaldo..Kop.

View of marketing

"Marketing consists of individuals and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation,distribution, promotion and pricing of goods,services and ideas" Dibb, Simkin, Pride and Ferrell.

You may have heard the old adage, "If you build a better mousetrap, the marketwill beat a path to your door." But the truth is that the best products don't always win in the marketplace. For example, in the personal computer world Apple's® operating system is widely regarded as easier to use and more stable than that of the market leader, Microsoft®.

Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative.

Companies without a marketing mindset are at a disadvantage in today's business world. Those who are still centered around their products, rather than their customers, are doomed to fail.

Imagine life without any marketing activities..put so many servere impact on people life. Economy would go downward, no competition between producers, customer would lack of useful information about the products…many many bad influence on our lives. However, it can not happen due to the reward of profit or the charm of money people could get after selling their products..no one is satisfied with their own recent status and success. Naturally, it is very simple to comprehend..if you do any business and then get 5 $, after that you instinctly try to earn 10 $,20 $..it means that your product is obviously dominant and highly be bought by the customers with significant rate..so how can we do that..we have to achieve customers’ attention..and that is the role of marketing. Through successful marketing activities, not only can we widen your products popularity, but we also receive revenues and get the advantageous competitive position.

Koobinaldo..

Marketing Plan

The marketing plan is very important to the success of your business. Whenever I start to do something, I must have made a plan before that. Similarly, firms that are successful in marketing invariably start with a marketing plan. With large companies, it will be hundreds of pages for each plan while smaller-size companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on I suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.

Making marketing plan like branstorming and imaging about the future prospect of your companies's results after a period of time. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.

Firms typically keep their marketing plans privately. Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition.
One plan can't be satisfactorily finished without getting other people invovled. Wisely, trying to get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of our company to make your marketing plan work. Our key people can provide realistic input on what's achievable and how our goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to our plan.

How about the benefits of making marketing plan?
In fact, it will provides you with several advantages or benefits.

Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Do it with some fanfare and generate some excitement for the adventures to come. Our workers will appreciate being involved.

Chart to success: You all know that plans are imperfect things it means that it will contain lot sof mistakes or wrong orientation of marketing activities. It is obviously impossible to know what's going to happen 12 months or five years from now. However, if you don't plan, you are doomed, and an inaccurate plan is far better than no plan at all. To stay with your sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. The point of sailing, after all, is to get somewhere, and without a marketing plan, you'll wander the seas aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean.

Company operational instructions: Your marketing plan is a step-by-step guide for your company's success. It's more important than a vision statement. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way.

Captured thinking: Don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no difference with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intactly to remind you of what you would agreed on.

That is about the marketing plan,one of the most essential factors of doing marketing.

10 Best Funny Marketing Screw Ups

10 Best Funny Marketing Screw Ups

1. Coors put its slogan, “Turn it loose,” into Spanish, where it was

read as “Suffer from diarrhea.”

2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”

3. Clairol introduced the “Mist Stick”, a curling iron, into German
only to find out that “mist” is slang for manure. Not too many people had use for the “shit stick.”

4. When Gerber started selling baby food in Africa, they used the same
packaging as in the U.S., with the beautiful Caucasian baby on the
label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read.

5. Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porno magazine.

6. An American T-shirt maker in Miami printed shirts for the Spanish
market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the potato” (la papa).

7. Pepsi’s “Come alive with the Pepsi Generation” translated into
“Pepsi brings your ancestors back from the grave”, in Chinese.

8. Frank Perdue’s chicken slogan, “it takes a strong man to make a
tender chicken” was translated into Spanish as “it takes an aroused man to make a chicken affectionate.”

9. The Coca-Cola name in China was first read as “Ke-kou-ke-la”,
meaning “Bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent “ko-kou-ko-le”, translating into “happiness in the mouth.”

10. When Parker Pen marketed a ball-point pen in Mexico, its ads were
supposed to have read, “it won’t leak in your pocket and embarrass
you”. Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant.”

by Editor in Fun Stuff

Money-maker

What is the business?..How about marketing..