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Marketing channel:
group of individuals and organizations that direct the flow of products from producers to customers.
Direct selling: directly from the shop,store. Furthermore, selling by ordering on the phone,online shopping via internet.
Agents: Sells on behalf of the producer to wholesalers.
Wholsalers: Sells products to retailers.
Retailers: Sells products to the customers.

Direct selling is used so that people can buy products directly from the manufacturers by shopping online. Besides that, Adidas has numerous agents and retailers over many countries around the world. That enhances the availability of their product significantly. E-commerce, internet “stores”, are used but direct marketing, such as marketing via mail, email, phone is not.
When new arrivals are ready to be brought to customers, they go into the mass production. From there the distributors advertise the new products to whole countries around the world. A marketing campagin is made and people know about the new arrivals. And then the new ones are sold to the retailers or stores from where the we buy them.
Attaining market share is important to Adidas. In order to maximize their market share, Adidas has placed a great importance in developing their branding/ marketing strategies on the net through web appearance and user friendly functionalities. The analysis below represents the web site positioning map which identifies some of the key performance criterion in determining the web site positioning strategy for Adidas. The upper right quadrant indicates a high rating in both web site appearance and user friendly functionalities. While the lower left quadrant indicates both a low web site appearance and user friendly functionalities. Adidas web site is quite favourable in user friendly functionalities while lagging on overall in web site appearance.

Nike and Adidas have adopted a merchant model which encompassed three pillars of their e-commerce strategy: pure-play e-tailer, bricks and clicks, and their online store. The main purposes of acquiring relationships with pure-play e-tailers is to promote and market products; focus on the content to create new exposure and; gather, gain and transfer market knowledge to their business counterparts. Nike has landed a deal with Fogdog Sports which will sell their entire Nike product line on its web site. Adidas signed an agreement with SportsLine.com and Sports.com. The benefits of building relationships with these pure-play e-tailers are to provide global reach and coverage. Fogdog.com, Sports.com, and SportsLine.com have the initial coverage in the US, UK and eventually in Asia. Nike and Adidas will also operate their traditional bricks and mortar establishments, while selling their specialty products on their e-commerce web sites. This business model is referred to as "bricks and clicks." The primary goals of operating a bricks and click site is to increase sales, reduce cost, increase market reach, applying competitive pressure, promoting new products, improving customer service, and progress in addressing user concerns. Additionally, Nike and Adidas have included an affiliate link which allows consumers in varies regions to locate affiliated store locations such as Foot Locker and Champs.
Adidas's approach to e-commerce was that of a follower since Nike was first. As a result, Adidas relentlessly pursued innovation and refreshing content to differentiate itself from Nike. Adidas also realized that in order to be successful it has to be fully committed to this initiative. That's why it included adidas.com as part of its three pillar strategy along with pure play e-tailers, bricks and clicks. The final result is a web site that successfully portrays Adidas's product portfolio in an interactive and informational manner. The e-commerce presence required Adidas to adjust internally to be able to fully support and commit to this initiative. With Nike being first to the punch there was no room for mistakes and experiments. The final product had to be attractive and able to compete. Also, just like Nike, Adidas had to consider the channel conflicts adidas.com created.

External accessibility:
Whenever coming to the decision of setting new store, or branch, Adidas has to make a research about the surrounding area..to find the best place for opening. There are a variety of Adidas shops in many countries. We can easily meet one Adidas shop at shopping mall, shopping centre, entertainment area..living in Finland,. You can buy them in Citymarket,Stockman, Prisma, Anttila, Tarjoustalo, Verkkokauppa, Sello and many other stores. One special point which help you realise Adidas shop very quickly is that each of Adidas shops has the panel with three white lines and three stages as a symbol.Opening hours and parking facilities may depend on the specific place and authority there.
Internal accessibility:
Adidas has a wide range of products from ones for children,teens to adults,athletes or for various purpose like working, fashion,out going,hiking,running, playing soccer,tennis..Any Adidas shop is in good product displaying way. They have big image of famous athletes with Adidas stuffs, they also have a brochure, magazines delivered for the customers and well-trained staffs who are always willing to help customers if neccessary.