One competitive tool..customer!!!

How to have profit from doing business?..It is always a big question for entrepreneurs. Having profits it means that customers like you,like your way of doing business, they satisfy with your products or your services. That supposition leads to the issue about how important the customer service is.Finding new customers is much more expensive than retaining existing ones. Customer service is more than just keeping customers happy. It's about revenue, because a lost customer means lost revenue and an unhappy customer can damage your reputation.

Some aspects of effective customer service are:

Knowing your customers’ needs

Identifying your key service activities

Delivering superior service

Follow up

In a competitive marketplace it makes sense to aim to provide superior service. Customers base their purchasing decisions on the service they receive, not just price, quality and availability.

Build superior customer service into your business:

Incorporate customer service strategies into your business and marketing plan.

Develop a business vision that reflects your commitment to good customer service and let your customers know about it.

Make sure everyone involved in your business shares your commitment.

Customer service check:

Do you tend to over-promise and under-deliver?

Are there opportunities to improve your service?

Do you know if your customers value your customer service initiatives?

Do you have systems in place to deal with unhappy customers?

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.

Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

If you’re a good salesperson, you can sell anything to anyone once. But it will be your approach to customer service that determines whether or not you’ll ever be able to sell that person anything else. The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would like to pursue.

Internal marketing

Internal marketing focuses on acquiring and retaining customer-oriented employees. The happiness of employees and the working environment is very essential.It is an important 'implementation' tool. It aids communication and helps us to overcome any resistance to change. It informs, ands involves all staff in new initiatives and strategies. It is simple to construct, especially if you are familiar with traditional principles of marketing. If employees work in good conditon,are treated well,they will feel happy and they will understand that they are the part of the company. They will be more motivated and will devote the best efforts to help the firm achieve the business goal. The manager of a firm should create some incentives to the worker by increasing salaries for long time workers, rewarding scholarships for workers’children..