The marketing plan is very important to the success of your business. Whenever I start to do something, I must have made a plan before that. Similarly, firms that are successful in marketing invariably start with a marketing plan. With large companies, it will be hundreds of pages for each plan while smaller-size companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on I suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
Making marketing plan like branstorming and imaging about the future prospect of your companies's results after a period of time. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on I suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
Making marketing plan like branstorming and imaging about the future prospect of your companies's results after a period of time. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.
Firms typically keep their marketing plans privately. Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition.
One plan can't be satisfactorily finished without getting other people invovled. Wisely, trying to get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of our company to make your marketing plan work. Our key people can provide realistic input on what's achievable and how our goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to our plan.
How about the benefits of making marketing plan?
In fact, it will provides you with several advantages or benefits.
One plan can't be satisfactorily finished without getting other people invovled. Wisely, trying to get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of our company to make your marketing plan work. Our key people can provide realistic input on what's achievable and how our goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to our plan.
How about the benefits of making marketing plan?
In fact, it will provides you with several advantages or benefits.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Do it with some fanfare and generate some excitement for the adventures to come. Our workers will appreciate being involved.
Chart to success: You all know that plans are imperfect things it means that it will contain lot sof mistakes or wrong orientation of marketing activities. It is obviously impossible to know what's going to happen 12 months or five years from now. However, if you don't plan, you are doomed, and an inaccurate plan is far better than no plan at all. To stay with your sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. The point of sailing, after all, is to get somewhere, and without a marketing plan, you'll wander the seas aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean.
Company operational instructions: Your marketing plan is a step-by-step guide for your company's success. It's more important than a vision statement. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way.
Captured thinking: Don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no difference with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intactly to remind you of what you would agreed on.
That is about the marketing plan,one of the most essential factors of doing marketing.
That is about the marketing plan,one of the most essential factors of doing marketing.
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