Pro plus brand and marketing

Three levels of the Adidas shoes.

Core product: a level of product that provides the perceived or real core benefit or service.

Adidas designs and offers to the customer over 600 different models of sport shoes and about 1,500 samples of clothing, uniforms, athletics sports. In fact, sports shoes is still the first priority.

Actual product: a composite of the features and capabilities offered in a product, quality and durability, design and product styling, packaging and brand name.

All products of Adidas are well-known worldwidely. Customer trust the quality and durability of any Adidas shoes or other accessories. For instance, there are lots of athletes or sport players consider Adidas as the first choice whenever they want to buy new shoes or equipments. In addition, the distribution and sale of Adidas is classified into 5 Regions across the World: Europe, Africa, North America, Asia / Pacific and Latin America. Today, Adidas is the largest provider of European shoes, socks and sports clothing.

Augmented product: support aspects of a product including customer service, warranty, delivery and credit, personnel, installation and after-sales support.

Recently, there are more than 3,000 employees working in two centers of Adidas, at HQ in Herzogenaurach (Germany) and in Portland, Oregon (USA). Adidas-Salomon AG has about 13,000 employees worldwide. A team of designers and developers and product experts on the technology and materials to conduct research in Portland and at the second technology center of Adidas in Scheinfeld near Nuremberg.
Not only is the name Adidas well-known but Adidas logo with 3 scratch parallel simple has also become the symbol of a famous sports brand with the highest level. The Adidas products are now sold in 160 countries in the world.

Product line: the main product of Adidas is shoes. Adidas offers various kinds of shoes depending on different sports such as basketball shoes, soccer shoes, tennis shoes, cycling shoes..or for daily activities like outdoor shoes.
Many teens and young adults around the world highly appreciate Adidas shoes and they really love the designs of Adidas.
Product mix: besides the primary products which are shoes, Adidas also offer the customers shocks, hats, balls, watches, glasses and other accessories.

Adidas products are now at the growth stage because they achieve the worldwide reputation, they have high sales and gain lots of profits,

Adidas have been building the good image and done well brading activities. Their brand name is now well-known over the world from Asia to Europe, America..Not only do they focus on shoes, but they also produce other sport accessories. They use some famous sports players’ image to advertise for their product and widening their brand name. Adidas now open franchises around the world and trying to obtain the biggesr share in their business market. Products of Adidas are suitable for any classes of society.

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