You may have heard the old adage, "If you build a better mousetrap, the marketwill beat a path to your door." But the truth is that the best products don't always win in the marketplace. For example, in the personal computer world Apple's® operating system is widely regarded as easier to use and more stable than that of the market leader, Microsoft®.
Strategies in marketing have changed enormously since Jay Conrad Levinson introduced the guerrilla concept over 20 years ago. Tactics that were considered radical then are almost main stream now. With so many messages bombarding the consumer in the marketplace today, it is now more difficult than ever to get your product noticed, so marketers have learned to be creative.
Companies without a marketing mindset are at a disadvantage in today's business world. Those who are still centered around their products, rather than their customers, are doomed to fail.
Imagine life without any marketing activities..put so many servere impact on people life. Economy would go downward, no competition between producers, customer would lack of useful information about the products…many many bad influence on our lives. However, it can not happen due to the reward of profit or the charm of money people could get after selling their products..no one is satisfied with their own recent status and success. Naturally, it is very simple to comprehend..if you do any business and then get 5 $, after that you instinctly try to earn 10 $,20 $..it means that your product is obviously dominant and highly be bought by the customers with significant rate..so how can we do that..we have to achieve customers’ attention..and that is the role of marketing. Through successful marketing activities, not only can we widen your products popularity, but we also receive revenues and get the advantageous competitive position.
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