Being a customer

Sunil bought adidas superstar sneakers.

Psychological influences:
He know many famous brands of sneaker like Adidas, Nike, Puma, Converse, Ecko, Diesel…etc. There are so many alternatives it means that there are varieties of products such as basketball shoes, running shoes, soccer shoes, cycling shoes, tennis shoes, wrestling shoes, outdoor shoes..At first, he has some difficulties of choosing the right one for him..Models of Nike, Adidas or Puma are very very fashionable. He asks his friends for getting some advice and surf the main website of each brand name. Information about the shoes is obviously sufficient.
Setting some priorities for choosing the fit one..his purpose is to choose the outdoor sneakers. Having an overview of the sneakers’ images and theirs attributes. He is an active guy, and also open minded,fashionable. He want to have well-designed sneakers, high endurability and acceptable price.

Social influences:
He is the youngest son in his family, there are 2 brothers and 1 sister living with him. He has been studying in Finland for 2 years.

Personal influences:
Demographic factors:
20 years old now
Born in Nepal-still at Bachelor Stage
Main job: studying in SLK; Part-time job:cleaning job at Tapiola.
Situational factors:
He is in good financial condition, well-informed about various shoes brands and shoes style as well.
Level of involvement:
He is very attracted by Adidas shoes'designs. However, the difficulty grew up that it was hard for him to buy the fittest one. Spending more than over 2 weeks on searching and selecting the product.

Process of buying decision
1. Problem recognition
His recent sneakers were so old and he wanted to have a new one. Furthermore, summer was coming nearly and some summer vacation plans had been planned. He was now on start to search for a right couple of sneakers.
2. Information search
Product needed: Outdoor sneakers/shoes..
Brainstorming about the need of product,the criterias to choose the shoes as well.
Catch up some images of shoes from different shoes brands like Adidas, Nike, Puma,..Superstar 1 Energy, AdiZero Boston, Porsche Design S2 Grid, AdiNova In, Predator Absolion, Nike Air Jordan 09, Nike Zoom Kobe, Nike Cortez iD, Nike Air Force, LeBron Zoom Soldier,…
Searching by using internet, through advertisment on newspapers, magazines.
3. Evaluation of alternatives
Comparing the prices among a variety of sneakers/shoes.
Receiving lots of advice from friends.
Decided to choose Adidas store to buy a product..searching for the new arrivals first because he wanted to be the pioneer...
Finally, he picked one model for him..Adidas Superstar 1 Geo.
4. Purchase
He rigorously kept his eyes on the selected sneakers.
And then, evaluated its comfort and design..
5. Post-purchase evaluation
He was the first-time customer of that Adidas sneakers store.
Satisfactory with the quality of the sneakers after 1 month using.That shoes was up to date, acceptable price, well-desgined, high endurability, comfort and very easy to fit with his clothes.
Became a repetitive customer of Adidas store.

Men’s Superstar 1 Geo.