Services marketing

Services marketing

Products of Adidas

Sports sneakers
Men’s shoes; women’s shoes; kid’s shoes

Basketball shoes: TS Supernatural Creator, TS Cut Creator Derrick, Commander Lite Tim Duncan, Clima Madness, etc.

Running shoes: Supernova Glide, Devotion PB, Shikoba MB, Rava Microbounce, etc.

Soccer shoes: Soft ground, hard ground, indoor soccer: Predator, Predito, adiNOVA, Gazelle, Absolado, etc.

Tennis shoes: Barricade 5, Stan Smith, CC Genius Novak, Court Edge,etc.

Training shoes: Vespa S, Nizza, Scorch Sport TR, EnduroBounce, Santigossa, etc.

Arrivals: new-coming shoes

Sale: shoes are on sale

Apparel
Men’s Apparel
Track top and jacket
Long sleeves shirt
Short sleeve shirt
Pants
Shorts

Women’s Apparel
Track top and jacket
Long sleeves top
Short sleeves top
Dresses and skirts
Pants
Short
Swimwear

Accessories
Bags
Belts
Hats
Eyewear
Socks
Watches
Perfume
Other accessories like headband, wristband and earphones

7 criteria of good perceived service quality

Professionalism and skills
Over these years, as a top sportswear manufacture on the world, Adidas has already affirmed their success, and professionalism. Recently, there are approximately 13 000 employees who are well-trained, determined and passionate worldwide.

Attitudes and behaviours
Adidas does not only consider the workers’ skills highly but also takes care of developing customer services. They want to serve their customer best with great and considerably concern. As we can figure out from the Adidas shop’s main website, all the customers’ problems and questions are replied precisely and rapidly.

Accessibility and Flexibility
Nowadays, anyone can easily find Adidas store or Adidas products within their own living area. The chain of the Adidas store is increasing significantly during these years.
Furthermore, the online shopping at Adidas store is also simply accessible for any users.

Reliability and trustworthiness
Adidas is a very well-known brand name on the world so it actually means that people have a trust on Adidas products. With me, I have been using Adidas products for many years and I am satisfied with their product’s quality, models and durability.

Service recovery
Adidas customer service is quite good and they are capable of dealing with any customer’s problems even some unpredictable ones.

Service space
The customers basically feel satisfactory with the Adidas products and services which are evidenced by the fact that the Adidas’s sale is rising annually. Whenever wearing Adidas shoes or clothes, I feel very confident and energetic. With a big marketing budget, the advertising’s activities of Adidas is quite strong and flourish as they successfully gain a sponsorship or advertising contracts with many sports players and organizations and the Adidas ads are everywhere.

Reputation and credibility
It is indisputably argued that Adidas possess magnificent reputation and credibility.