Adidas Advertisings

Ad Spending:
In the USA, while Nike spent $85 million and Reebok $26 million on advertising last year, according to TNS Media Intelligence, Adidas spent approximately $47 million for the promotion activities.

Company	Revenue (Millions)	Net Income (Millions)	Advertising Cost as % of Revenue
Nike	$18,627	$1883,4	12.4
Adidas	€10,299	€815	13,4
Puma	€2,738	€269	15,5
Under Amour	$606,6	$52,6	11,7

Here is the image of Adidas website's frontpage

Analysis:

• This is quite not simple and fast to search necessary information as after over 3 clicks the customer will be able to find the information they want or back to the main home page from any subordinate page.
• Front page is loading fast and does not integrate with animation or sound.
• The website’s design is quite nice, bright and professional but a bit confusing. Besides that, the links to other subordinate page are covered by the images.
• Customers can easily adjust the region and language of the Adidas website preferred to their own living area. Furthermore, another positive point from the Adidas website is the whole content is completely in one page, there is no need to scroll the page down.

Adidas Ads

Adidas Commercials

Adidas-Conquer yourself

http://www.youtube.com/watch?v=OXPI22r2JtQ

Adidas-Commercial Dunk

http://www.youtube.com/watch?v=hW9jLMYJRPI&feature=related

Funny Adidas Commercial

http://www.youtube.com/watch?v=LV2wOiXSR48

Analysis:

Positioning:

1. Feature: Durability
2. Users: Sports athletes
3. Benefit: Strong, energetic, durable, good-performance

From all these ads, we can see Adidas endeavour to deliver a simply message to all their customers especially the sports athletes: Nothing is impossible. The users will be confident enough to simply achieve fabulous performance with Adidas products.

Creative approaches Adidas usually use for their commercials:

1. Demonstration
2. Humour
3. Fantasy
4. Celebrity-Endorser