Loyalty marketing

Trust is the ultimate driver of customer loyalty. As long as the trust is enabled with the proper tools, and properly maintained, customers will return again and again. The moment it is broken, they will disappear and will likely never return again.

As we can imagine such a lack of trust can have extremely negative consequences for business. Companies that chose to embrace consumer demand for trust in the marketplace will have a clear competitive advantage over those that don’t. Knowing that importance of possessing customer’s trust, Adidas have been doing their utmost to satisfy their existing loyal customers while not forgetting to approach to new potential customers segments.

The basic principles of the loyal customer marketing of Adidas

Dialogue marketing

Adidas make available their products to the customers. In fact, recently people may see Adidas store or Adidas’s products more often than in the past few years. The Adidas official store chain is now globally and there are other hundreds retailers together.
Furthermore, because the satisfied customers are not always loyal and possibly lured by other competitor’s product, that’s why Adidas endeavour to listen to the customers, catch up with their mood and appreciate their recommendations. The more you can understand your customer, the better you can serve them.

Customer rewards and benefit programs

Besides using the dialogue marketing strategies to enhance and maintain the relationship with the loyal customers, Adidas also have implemented some other benefit programs or special rewards campaigns. Adidas have different kinds of membership cards with 5, 10% discount for any Adidas products. At different business market, Adidas Company has carry out different sales strategies and customer bonds. As Adidas have several advertising deals with famous persons, they also give lucky customer chance to have a short talk with their advertising representatives.


As far as I know, the loyalty marketing Adidas has been using mainly based on relations and sometimes discounts but very limited.
During a whole year, there are some discount-times for the special or ubiquitous occasions like Christmas, Winter break, Spring break, and Summer time. Though the price-off scale is usually around 10 to 20% but with some kinds of product the discount can be up to 40%.

Here is the Adidas gift card for customers to save up their own money when purchasing product at any Adidas store including online shops.

Gift card can be issued for any amount beginning at 15 USD up to 1000 USD.

Besides that, Adidas members and whoever purchases Adidas many times would sometimes receive extraordinary offers, gifts and latest catalogue of Adidas products.